Introduction to Advertising Part 1
Posted February 16th, 2008 by Headteacher
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In order to make us buy a product or ‘buy into’ an idea, organisations have to persuade us that we need their product, or ideas, above all others.
When organisations want to sell something they have to go through the same process, find ideas that will grab your attention, that will generate an interest and a desire to buy the product.
This presentation contains AIDA acronym and Maslows triangle theory.
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