Media Studies

Introduction to Advertising Part 1

Here’s an acronym to remember: AIDA
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G for Genre

A text is classified in a genre by identifying the key elements in that text and in others of the same genre.
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I for Ideology

Ideology is a set of beliefs that people use to make sense of their experiences.
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R for Representation

Media texts are representations of the real world around us.
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I for Institutions

Media institutions produce specific media texts.
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N for Narration

As media analysts it is often the way a narrative is narrated that interests us the most.
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A for Audience

Audience is the starting point for most media tasks ...
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Introduction to Advertising Part 2

‘key concepts’ can be divided into this useful mnemonic.
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